Feb 05

In 2010, more buyers are likely to be moved off the fence as rivals fight to gain a piece of this most-lucrative part of the handset market.  Several new vendors are set to enter the market and established players will battle to maintain market share by lowering prices. “Economic recovery mixed with pent-up demand will create positive conditions for handset vendors in both developed and emerging markets in 2010,” Ramon Llamas, an IDC analyst, said in a statement, obtained by Reuters.

More than 200 million smartphones are expected to ship in 2010, fueled by falling price points that will be lower than $150, IDC said in a report.

South Korean firms Samsung and LG Electronics, the world’s No. 2 and No. 3 handset vendors, are planning to aggressively market new models, hoping to sharply increase smartphone sales, while new players like Huawei Technologies Co. Ltd. and Dell Inc. (NYSE: DELL) are ramping up their offerings.

“The smartphone wars will be good news for consumers, but the fierce competition will inevitably place downward pressure on vendors’ pricing and margins,” Strategy Analytics’ Mawston said.

The usual suspects will lead smartphone sales in the United States, including RIM and Motorola Inc. (NYSE: MOT). But look for the Android and…